Case Study: My Experience With Solutions

Tips for Choosing Call Tracking Software for Your Business

Plenty of factors must be considered when assessing call tracking software. It’s easy to choose a solution that has a slick interface and a cheap price while ignoring all the crucial behind-the-scene details.

Below are most important factors to look into before choosing call tracking software for your business:

Required Phone Number Coverage

Publishing unique numbers for your various campaigns is the point of call tracking. If you market internationally, make sure you can choose phone numbers, both local and toll free, in the specific country or countries you advertise in.

Automatic Phone Number Generation

A good call tracker can dynamically generate numbers that you can use for your campaigns. As you can imagine, doing it manually is time-consuming and even leads to inaccurate analytics.

Third-party Integration

You can derive more meaningful insights from phone leads with your call tracker integrated with other tools that you already use. For example, gleaning glean insights from the browsing history of a website user is possible, if your call tracker is integrated with a web analytics tool.

Flexibility in Customization

Different types of businesses use call tracking data in different ways. For example, if you want a screen pop-up or any other unique action triggered every time a call comes in, you should be able to add that feature over your service provdier’s API.


As soon as you have installed a call tracker, all your customer calls will be coming in through your service provider’s infrastructure. Therefore, you should choose a solution that promises high uptime and reliability. If not, you will not just lose leads but also credibility among your prospective customers.

Recordings and Transcriptions

Call recordings and transcriptions are ripe with information related to your prospective customers and their needs, giving you the chance to improve your business in a more targeted way. Call recordings also let you in on your sales representatives’ manner of handling calls, and you will be able to provide feedback as needed.

Detailed Analytics

Your call tracking software should provide all necessary analytics, from caller ID to call duration to call source and more, presented in real time. In addition, you should be able to get insights from historical data, such as call volume patterns, repeat callers, etc. to help you improve your marketing strategy.


As each of your incoming sales will pass through the call tracker system, you have to choose a solution that gives you the best rates for phone numbers and calling minutes. This can be crucial because as you scale up your campaigns, you will have to purchase plenty of phone numbers.

There are so many call tracking solutions nowadays, so don’t limit yourself to a single prospect. In fact, consider two or three and compare them so you can choose the best.

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