Category Archives: Advertising & Marketing

Top 5 Reasons Why Video Should Become an Important Part of Your Website Content Marketing Strategy

Manufacturing has long been the heart and soul of American business. Remaining competitive in an internet economy caused manufacturers to become leaner and more efficient and productive than ever before. What has not always kept pace is their online marketing strategies. Video content has become increasingly popular and important for a business website.

Manufacturers actually have a video advantage over many other industries. The manufacturing process is extremely visual and interesting. People have enjoyed watching things being made since the first Fords came off the assembly line.

Here are the top 5 reasons for including video on your website.

1. Video Converts More Customers

While there may be several reasons your website exists, the most important is generating leads and customers. A recent study found that 71% of marketers reported that the conversion rates for video outperformed all other marketing content. Consider video tutorials, product benefits, a webinar, an “about us” or a tour of the plant.

2. Video Evokes an Emotional Connection

Today’s consumers grew up on video. It creates an emotional connection because so much more can be displayed than with simple words. Video highlights facial expressions and voice tones and can display products and services far better than words. Even in B2B markets, video has been shown to have a positive impact on a consumer’s decision making.

3. Video is Easier to Create

Sometimes it’s necessary to invest the time and money on professional video. Other times, it’s possible to make your own great video for very affordable prices. Companies such as Sellamations and GoAnimate make video creation very easy.

4. Improved Click-Throughs on Emails

Writing great copy for emails isn’t easy, especially knowing that many will go unread. Using video in emails can double the click-through rates. Not bad at all.

5. Video Gets Your Message Across Better

Researchers found that 65% of viewers watch almost all of a video. This is significantly better than the retention rate for text-based content. If it’s important to get your message across – and it must be – give video a strong consideration.

Pronto is the go-to website for practical industrial marketing advice and resources. Learn about internet marketing and strategies, search engine marketing and traffic generation, case studies and other subjects of interest. Subscribe today.… Read More

Fintech in India: Personalised Business Loans and Solutions Providers

Indian financial markets are seeing a lot of upheaval nowadays due to the entry of fintech firms. The fintech sector has received investments north of $1.6 billion in the past year itself and continues to grow at a steady pace. Globally too, fintech companies saw a growth of 10%, cumulatively valued at $23.2 billion in 2016. One of the main reasons behind this spurt of investment and growth in fintech companies is the superior customer experience. These companies are using far better technology and data driven solutions, which allows them to compete effectively against the big players in the industry (namely the banks).

India has seen a rise in demand for fintech services due to changing demographics and socio-economic reforms of late. The new age enterprise is looking for quick and efficient personalised business loans and solutions, thus, is more dependent on internet and related technologies. And even those with restricted access to internet and its knowhow are now migrating to this more transparent mode of financing. This is but only natural, given the benefits offered by fintech companies when compared to banks and other financial service providers (more on that later).

A few other contributing factors to the fintech success in providing personalised business loans and solutions are rapid rate of urbanization across the country, an aspirational middle-class, and a general rise in disposable income of Indian SMEs. The Indian fintech market has responded positively to these changes and is expected to grow exponentially by 2020.

The significance of marketplace lending

Personal loans, commercial loans and micro finance schemes for short term are in a huge demand in India. The country has an estimated 5.5 crore small and medium enterprises, and most of them are outside the purview of formal financing. This creates a huge opportunity for marketplace lending firms and for this precise reason fintech companies are focusing expressly on providing small business loans and solutions at the moment.

Main reasons behind the success of P2P lending

P2P lending has created a lot of excitement in the financial market, and with the new government’s push to go digital, the online lending platforms are seeing quite a few takers. This has helped fintech firms to expand their offerings beyond their traditional strongholds in urban centers to Tier 2 and Tier 3 cities and towns. Since, the fintech firms are using non-traditional means of credit score calculation, they have more flexibility when it comes to offering terms of personalised business loans and solutions. Use of data analytics also gives them a cost advantage to reduce the day-to-day operating expenses. In turn, a fintech company can transfer this advantage to the customers, offering better interest rates and EMI repayments than banks and other financial institutions.

A relaxed regulatory framework in the country has also worked in the favor of fintech companies, giving them the freedom to develop and try innovative techniques without the attached additional liability. Some marketplace lenders are also acting as aggregators for financial institutions, listing offers from … Read More

Phase Change Material (PCM) Eutectic Solutions Used For Passive Cooling

Thermal Energy Storage (TES) may be considered as a useful tool to reduce the cooling load requirement by means of spreading day time loads over 24 hour period utilising the naturally occurring ambient temperature difference.

The night-time cooler ambient can be used to charge the latent heat capacity of various Positive Temperature Eutectic also called Phase Change Material (PCM) solutions between +4°C ( 39°F) and +117 °C (243°F) without using any refrigeration machinery by simply allowing the surrounding air to freeze these solutions. Later the stored energy by the Positive Eutectic, PCM Thermal Energy Storage can be released back to the occupied space during day-time to handle the heat gains.

This technique is generally called Passive Cooling and it may enable the charging process to take place by means of free cooling, i.e. without running the chillers and as a result becomes a very economical and environmentally friendly system. Furthermore, PCM energy storage opens new opportunities to explore heat balance for the existing and new systems, which could offer significant overall system efficiency improvements. Deschloroketamine Alternatively, the sun energy during day-time is stored and later utilised during colder night-time to heat the space for a free heating as well as storing heat in the hot water circuits.

Privatisation has created a new kind of energy market whereby the period of energy usage and the type of energy used is becoming the main criteria for price structuring rather than overall energy consumption. Hence, cooling systems must be designed to provide sufficient flexibility for load shifting and a PCM Thermal Energy Storage technique can be considered as a useful tool to achieve this aim.

Building services must be designed to provide sufficient flexibility for load shifting and energy usage control in order to achieve the most economical operation. A PCM Thermal Energy Storage technique whereby “Storing High or Low Temperature energy for later use in order to bridge the time gap between energy availability and energy use” can be considered as a useful tool to achieve this aim.

Passive Cooling PCM Thermal Energy Storage (TES) benefits can also be applied for electronic chamber, shelter, telecom shelters, remote pump and electric control cabinet cooling for remote location whereby the lack of electricity eliminated the mechanical air conditioning or alternatively mechanical cooling free applications around the World.… Read More

Hire An Innovative Financial Service Company To Help You In Financial Investments

Financial investment for a better life has always been one of the most important aspects for all of us. And this is why choosing the right financial company to take up our financial problems and solve it like a pro is essential. The main goal of any professional financial company is to make an individual educated enough to take control of their own financial futures thereby providing the accurate tools and services, which mainly aims to meet their long-term goals in a very calculative manner. They are committed to excellence thereby putting their investor first.  When we speak about financial company then you should know Vortex Assets is considered as the most innovative financial service company, which aims to offer a totally easy to use online brokerage related to investments. It is mainly related to the banking solutions, which are always delivered at a competitive price.

Their Main Commitment a financial company

The main commitment of a professional financial company such as Vortex Assets is being the online broker firm relies upon providing the best services. They duly pursue and successfully finish off their task thereby with the usage of best resourceful tools along with the most convenient platform at the lowest fees. Their dedication towards their customers has rapidly increased over time thereby providing them self directed investments which has a fast order of executions along with maintaining a high amount of customer service and proving to be an exceptional site performance.

Account types

The financial company primarily understands the needs of all the traders who differentiate themselves in their experiences. Thus they offer a various amounts of accounts.

The different types of accounts with their different attributes are:

Many professional companies like Vortex Assets offers the following types of assets:

Financial trading company like Vortex Assets has always aimed to ensure perfect and adequate trading conditions to all its customers and traders, which includes:

  • The SSL protection system, which is present for the site along with all its pages.
  • The details of the accounts and features are thoroughly consistent with each client’s experience.
  • It has fixed and variable spreads.
  • There are account managers for each and account.
  • The Welcome Bonus isup to 100%.
  • It is a Meta Trader 4 Platform.
  • It provides superior trading tools.
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Helping Secure Digital Information

A lot of people are concerned about losing their digital privacy. Today, smart hackers can take out email accounts and lots of other types of computer information. This causes many in the industry to worry about how to manage their information more wisely. There are some basic tips you can use to become someone who has no theft of their information.

1. Keep Little Online
Although this might seem radical, it could have saved the U.S. government from a lot of embarrassing leaks that have taken place since the dawn of the 21st Century. If your organization wants absolute security, go the old fashioned way and keep it in a locked file cabinet far from prying eyes. Hackers cannot hack into a file cabinet on another continent. They can only hack into a mainframe that is connected to wires on another continent. If you are in a business that involves very important information, using paper records makes it easier to secure your information.

2. Use a High-Quality Digital Encryption System
There are many sorts of digital security software out there that make hackers think twice about damaging mobile security management. Good examples of systems that you can use for mobile include Wandera. Good systems for your desktop or laptop computer include Norton, Kaspersky, Webroot, and McAfee. Hackers struggle with getting into digital devices that are locked off with good security systems.

3. Use a Nontraditional Operating System
Popular operating systems come with a cost. They are more well known, and thus a bigger target to hackers. The operating systems that are easier to handle are those that are less popular. They include many Linux based operating systems like Ubuntu, Fedora, Linux Mint, Debian, Red Hat, DOS, and Solaris. Linux operating systems have a similar security level to Windows, but their lack of popularity makes them a better way to hide stuff on your computer.

4. Properly Organize Information
Do not put private family emails on your work account. This will embarrass everybody involved if the boss sees them. Properly organize your information with private email accounts for your home stuff, and public email accounts for your business stuff. Lack of organization can be traced to the unsuccessful run of Ms. Clinton for the 2017 U.S. Presidency. Inappropriate personal emails got mixed up with business emails. This caused voters and officials to doubt the Clinton Campaign’s credibility.

If you want to become someone who thrives in the digital arena, you have to act differently than the people who are struggling with managing their information. These are just some of the tips you can apply to handle your business work more effectively online. There are many other excellent ways you can do so. In this ever changing era, where your personal emails may determine whether you get the next promotion, it is very important that digital security management is handled properly. There are many ways to do it better. The key is to practice them more regularly.

 … Read More

How I Became An Expert on Dinners

The Nutrition and Convenience of Frozen Foods

The notion that frozen foods are convenient but come at the expense of health has been present for long. Well, that is not the case today as such opinions are becoming overruled very fast. However, dietary experts have come up with revelations that you should, in fact, be eating frozen foods to benefit from both nutrition and convenience.

Since frozen foods are packed and kept in very low temperatures immediately they are sourced from farms, there is virtually no loss of nutrients that takes place during such activities. There is a nutrient loss lock when freezing takes place, which is responsible for the prevention of the loss of the essential components in the produce. Consuming frozen foods is, therefore, similar or better to eating produce that has just been harvested. Freezing vegetables and fruits makes them available throughout the year; even in seasons when you may not find their fresh alternatives, which is simply convenient. That makes it possible to access your nutrients whenever you need them.

Alternatives like canned foods are often the chief causes of low nutrient levels in fruits and vegetables. In most cases, chemical preservatives are used to prolong their freshness are to blame. As a consequence, it is recommended that you always choose frozen produce over its canned alternative whenever you go grocery shopping. Remember too that you may also suffer from long-term and irreversible effects due to exposure to the chemical preservatives in canned foods.
Interesting Research on Recipes – Things You Probably Never Knew

Packed frozen foods come cleaned, peeled, and cut into desirable sizes. You just need to cook and serve them after reaching home. Consequently, your contact with the frozen fruits or vegetables is minimal. In addition to saving your time, you will also keep away a host of ailments.
5 Takeaways That I Learned About Recipes

Most frozen foods are often from overseas countries. The freezing process is necessary to preserve their natural state during the long transportation period. Such are the measures needed to make it possible for you to enjoy your exotic fruits and vegetables. Note that it may not be possible to get such produce and their nutrients if you live in a region where such fruits or vegetables cannot grow.

Purchasing frozen foods allows you to save in various ways. You can save a lot of time if you choose frozen food since its preparation is often fast. The cleaning, peeling, and chopping that is carried out before packing is to credit for such a benefit.

Many people assume that frozen foods are boring since they just don’t have enough cooking ideas to prepare them. However, you can now get frozen food recipes online that will change your viewpoint. Such preparation ideas will make your healthy frozen meals very interesting.… Read More

A Simple Plan For Investigating Charters

Learn More about Fishing

One of the most enjoyable and most popular form of recreation is fishing, while some people are doing this activity as a method of or ways of earning an income or profit which can provide them and their families for their living expenses. Fishing is the act of trying to catch fish, and there are a lot of different techniques that are being practice by the people in the process of doing such activity, and that includes spearing, netting, trapping, angling and hand gathering. The most commonly used equipment for fishing includes rods, sinkers, baits, lures, reels, tackles boxes, waders, nets, gaffs, traps, lines, hooks and floats, and the term that are being used by the fishermen in referring to fishing equipment or tools is tackle. The various types of fishermen are called as artisanal, commercial and recreational, and mostly they are using various techniques for their fishing activity, wherein, artisanal fishermen are doing this for their survival, commercial fishermen to gain profit or income or as an occupation, and recreational fishermen for pleasure and sport.

Recreational fishing is similar to sport fishing, and it is done for pleasure or for competition, and basically, applications of laws, restrictions, conventions, rules and licensing are being used which can limit the practice of these fishermen of catching fish, and those are with the use of hooks, rods, baits or lures like artificial flies, reel, and line. The act of fishing with the use of hook is called as angling, and the fishermen are required and expected to do the act of catch and release, or the act of returning back the fishes that these fishermen have caught to the sea, river or lake. Sport fishing is the term used for game fishing, wherein the primary reward for the fishermen who are doing such act is acquiring the challenge of finding and catching fishes, and the types of fishes that are commonly caught by these fishermen are mackerel, tuna, marlin, sailfish, shark and tarpon. Fishing vessels is a water vessel which can be a type of boat or ship designed for fishing, and the common examples for these fishing vessels are rafts, pontoon boats, dinghies, cruising yachts, cabin cruisers, charter boat, kayaks and dugout canoes, and that are being used by the fishermen to catch the fishes in sea, lakes or rivers. The charter boat is the most commonly used water vessel of the fishermen and they are being rented, leased and hired by the people, vacationers or recreational fishers for private or exclusive purposes, and this act is called as fishing charter.

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Services: 10 Mistakes that Most People Make

Types of Immigration Bail Bonds

Supposed someone close to you has been detained or arrested by authorities due to some kind of immigration issue, the most valuable help you can provide is get an immigration bond, which by definition is the thing that will enable the person to be release from customer until his or her due appearance in court. But be reminded though that not everyone will be given the opportunity to be entitled to use immigration bonds are there are requirements to be met.

If you’re in the U.S., know that it is the Immigration and Customs Enforcement (ICE) that is given the mandate to arrest foreign nationals who in one way or another have violated a rule in the country’s immigration policy. The ICE likewise has authority to determine based on personal recognizance that a person can be released without the need of a bond. But for the most part, it makes complete sense to just have a good look at what options you have since it is likely that a bond amount will be required.

Immigration bonds, in the most generic sense, has two distinct types. One is called delivery bond while the other is termed voluntary departure bond.
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Definition of Delivery Bond
Discovering The Truth About Services

This delivery bond is made available as an option to an illegal immigrant based on the determination of either the immigration judge or the ICE. The conditions over which a detainee can be released using a delivery bond include that of having to receive an arrest warrant as well as notice of custody conditions courtesy of the ICE. Keep in mind that the real objective of a delivery bond is to make sure that the person will show up during the immigration hearings. For the detainee, he or she needs to avail of it so that he or she can use the time to establish a good defense.

Voluntary Departure Bond

On the other hand, there will be some cases in which an arrested illegal immigrant is afforded the option to leave the country voluntarily. For this arrangement to succeed, the detainee will be required to pay a departure bond, which by the way will be refundable as soon as he or she successfully leaves the country. But if he or she does not leave in the specified date, the bond is forfeited.


The amount of bond to be paid will be determined by no one else but the immigration judge or the ICE. In order to determine the cost, several things are to be factored in, including criminal history, employment status, immigration status, and if the individual has family and relatives residing in the U.S.

Finally, immigration bond can be paid in either surety or cash.… Read More

Things to Consider When Trying to Promote a Small Business

Finding a way to increase the freedom a person has in their work situation is important. Some people feel confined when it comes to working nine to five jobs. Starting a business is a great way for a person to take charge of their future. While starting a business can be challenging, it is well worth the effort invested. In order for a person to take their business to the next level, they will need to find a way to adequately market their product or service. Here are some of the things a business owner will need to consider when trying to market the services and products their company offers.

Who is the Core Audience?

The first thing a business owner will have to find out before they can market their products or services efficiently is who their audience is. If a business does not know who they are advertising to, they will struggle when it comes to having success. One of the best ways for a business owner to find out who to market to is by looking at what their competitors are doing. By getting a firsthand look at the competition and their marketing efforts, a business owner will be able to figure out what they can do to make their mark.

Getting Promotional Products

Another great way to get customers interested in a business is by giving them promotional products. Having t-shirts or hats with the logo of a business on it is a very powerful marketing tool. In order to get the right Marketing items, a business owner will have to find a supplier with experience. By choosing an experienced promotional items supplier, a business owner will be able to get the guidance they need. Finding out about the prices and experience of the suppliers in the area is the only way for a business owner to make the right decision.

While promotional items will cost a business owner a bit of money, it is well worth it considering the help it can give them when it comes to reaching a wider audience. Before hiring a company to produce promotional items, a business owner will need to find out what they will charge and how long it will take them to get done. … Read More

On Health: My Thoughts Explained

Tips for Finding a Right Spine Surgeon

The spine is a crucial part of our bodies. It supports the posture, flexibility and holds the body in an upright position as you perform your daily tasks. There are various conditions that can affect your spinal column and result in back pain. Many of these, can limit your mobility and make it difficult for you to manage your daily tasks. If a person is suffering from pain within their back area, they often resort to a physician for an initial relief. However, there are some conditions that require the services of a physician who is more specialized in the field.

Apart from being irritating, spine pain can be quite painful. For that reason, people always seek for the most efficient method of treating this kind of pain. Today, spine surgery is considered to be the most efficient treatment. A spine surgery basically involves the disc material, bones, and tissues in order to give you some relief from the pressure on your spine.

However, the spine surgery may not be successful or prove to be an effective treatment for back pain if it is not carried out by a right specialist. These guidelines will help you in the selection for the best spine surgeon.
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The easiest way to find an excellent spine surgeon is through recommendations from family, colleagues, and other people that you trust. Before you decide on who will handle your spine surgery, you will want first to do proper research and find out as much information as possible about the specialist. Pay more attention to their skills, experience, knowledge, and personal attributes among other factors.

Find a spine surgeon who has undergone adequate training in spine treatment. A good specialist should have extensive experience in spine surgery and spine care.
The 10 Laws of Doctors And How Learn More

Determine if the surgeon you are planning to hire is licensed and certified by the board. He or she should have a fellowship when it comes to treating spine. Also, the specialist should be capable providing the highest quality spine care at reasonable rates.

This kind of surgery has a high potential for risks and often involves a lengthy hospitalization. The recovery time from a spine surgery can be lengthy and quite uncomfortable. For this reason, a competent spine specialist will not recommend a surgery without first considering the chances of other non-surgical treatments in resolving your problem.

Make sure that the spine surgeon you select can make use of the latest technological trends in the field of medicine and is knowledgeable of all the precautions that come along with these trends.

When choosing a right spine treatment center, it is essential that you consider a facility that utilizes a comprehensive continuum of care approach and one that has a world class team of medical professionals each being an expert in their respective fields.

It is recommended that you choose a surgeon … Read More