A Simple Plan: Resources

Getting Leads in the Old Platform Compared with How Leads are Acquired and Used Now

Companies that think ahead have already overcome the internal strife between sales and marketing. This conflict is seen when marketing accuses sales of not following up the leads that they are bringing in and therefore their efforts are wasted, while sales tries to follow the strategy of marketing but they feel that marketing is providing too many leads that do not hold a real buyers, since marketing is placing a wise area of coverage. Result! It is hampering the progress of the company. And the worst thing that can happen is the effects that it bring which is a situation which is unresolved where real leads will sometimes get lost.

It is quite crucial to the growth of the company that the breach between sales leads and marketing leads be bridged. But adopting this kind of solution in our olden platform where the company has the supremacy is difficult because only certain products and service are up for grabs, as compared to our present day paradigm shift where the customer – here and now, are the master; since there are already numerous choices and solutions that are available to a particular need. What is actually happening in the old platform is that the marketing personnel is constantly seeking new sources of leads, and crafting messages to strike peoples’ interest in the company’s particular product and services from as many places as possible while sales, who are trained to advertise the great features that the company’s products bring, looks for ways to enforce what the marketing department has initiated. This is tantamount to bearing different strategies- marketing is more of an “experimental” frame of mind, while sales is constantly hunting for more features to close the sales. Those two functions cannot however be coordinated.

Today the marketing team use a platform that appeals to potential customers where they create an indirect benefit so that they can draw only those who are potential buyers of your company’s particular product or service, and this is how they acquire leads that come from various sources or activities. The lead management team then gets these marketing leads, characterizes them, and subjects them to multiple sales stages so that they can arrive at a point where the potential customer becomes a real customer. And it is in this kind of context that you will find the cooperation of the sales and marketing teams working together as one. It is required for companies to have a leading edge customer relations management solution for sales and marketing to work in total unity.

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