Catering is a type of business that offers food services for a group of people, generally for events, parties, presentations and trips.
The catering business is vast and varied from big commercial kitchens to starting your own catering business from home.
A recurring problem that arises for catering companies is the difficulty in getting a gig. It is a very competitive sector, and it is easy to be overshadowed by those who already have more influence in the market.
That is why we are giving you five tips on how to win your next catering job when you are new to the business.
Meet with your client
You must meet your client and make the details of the service that you will provide clear for them. Likewise, you must make the date of the event clear, as well as the place where you will serve, the start and end time, the number of people who will attend and any other essential details.
Speaking in person will make this discussion better for both of you and will allow you to create an environment of more trust with the client.
Know what to offer your customers
The first thing you have to do is decide what type of customers you want to target. A catering business allows you to work with events, schools, companies, hospitals, etc.
The most advisable thing is to evaluate and decide which customer segment suits you best and based on that, make them an irrefutable offer.
A good example would be an occasion in which a client requests your services for a medical conference. In this case, the best offer you could make is a menu based on healthy food, so that the menu remains consistent with the event.
Take advantage of technology
What better way to show what you are capable of doing than showing your previous experiences, and if you do it creatively it is even better. Currently, you can use technology in your favour and add value to your proposals.
For example, you can use an “event planning template” and create a project to showcase your ability to organize and manage an event of the type.
In this way, you can make yourself known creatively and with all the necessary information so that your potential clients end up hiring you.
Remember the importance of the menu
It is essential to present a great menu when you introduce yourself to the client, but do not forget to make it clear that it can be customized. In the case of events and parties, it is advisable to offer both sweet and savoury dishes.
You must have a letter ready with everything you provide to the client as a means of support and make them feel comfortable and sure of what they are going to order.
Do not forget to check the latest trends in catering services so that you can offer these to your customers. Also, remember to ask about the decoration of the event so you can adapt your meals accordingly.
Do not neglect your permits and suppliers
You would be surprised at the number of opportunities that you can lose due to not having the appropriate licenses or essential suppliers to deliver the food for a specific event.
Remember when offering your services to know your limitations and stay up to date with everything related to permits, so that you do not miss a significant opportunity.
All these are just some of the most important tips to win your next catering job. In the end, remember that each client is different and you must earn their trust so that they hire you for any event that is important to them.
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